Your brand’s first impression now happens before a user ever hits your website....

https://www.adirs-bookmarks.win/the-way-people-discover-your-brand-is-shifting-by-2026-most-users-won-t-click

Your brand’s first impression now happens before a user ever hits your website. AI search summaries are scraping your fragmented bios and inconsistent directory listings to build a single, automated answer about you