You’ll start spotting canned RTD cocktails like espresso martinis right next to...

https://research-wiki.win/index.php/Why_Do_Stores_Organize_Drinks_by_Occasion_Now_Instead_of_Beer_vs_Spirits%3F

You’ll start spotting canned RTD cocktails like espresso martinis right next to craft beer on store shelves. It’s all about meeting drinkers where they are- think backyard BBQs where folks want something easy-but-elevated