When your business info is scattered or wrong across the web, Google struggles...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

When your business info is scattered or wrong across the web, Google struggles to trust your location data. Fixing duplicate listings and syncing your NAP (Name, Address, Phone) acts as a digital foundation for your local rankings