When harmful content hits your business, don’t panic or fire off a defensive...

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

When harmful content hits your business, don’t panic or fire off a defensive reply. Ignoring it is risky because it leads to silent lost sales as potential customers get scared off by unaddressed negativity