When a SaaS company raised prices, conversion rates dropped by 31%, but revenue...

https://blast-wiki.win/index.php/What_Is_the_Best_Way_to_Measure_Revenue_Lift_After_a_Pricing_Change%3F

When a SaaS company raised prices, conversion rates dropped by 31%, but revenue climbed 22%. Using Sequential Mode, we explored how this tradeoff plays out in real numbers