what is content strategy

https://whatisstrategycontentinsight.meridiannest.com/posts/what-is-strategy-content-and-why-agencies-need-it-for-topical-authority

Content strategy is the planning, creation, and management of content to meet specific business goals and audience needs. It goes beyond just writing blog posts or social updates, involving research into what your audience cares about, defining your brand voice, and deciding which formats and channels to use. A good strategy makes sure every piece of content has a purpose, whether it's building trust, driving traffic, or converting leads. It helps companies stay consistent, efficient, and relev…