We are hardwired to chase the unknown. Designers use structured uncertainty to...

https://www.mediafire.com/file/0wqe3g3hxqvj62l/pdf-93721-82030.pdf/file

We are hardwired to chase the unknown. Designers use structured uncertainty to build immediate feedback loops that keep us scrolling. It is the engine of the attention economy, turning simple habits into a search for the next win