Traditional rank tracking is failing. With AI overviews causing a 30% drop in...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Traditional rank tracking is failing. With AI overviews causing a 30% drop in EU click-through rates and rising zero-click queries, obsessing over blue links is a waste