Traditional rank tracking is dead because the search results page has changed...

https://echo-wiki.win/index.php/Is_It_Better_to_Build_In-House_AI_Search_Monitoring_or_Buy_a_Tool%3F

Traditional rank tracking is dead because the search results page has changed for good. With AI Overviews causing a roughly 30% CTR drop across European markets, chasing vanity positions is a waste of time