This article shows how to connect acquisition, conversion, and retention...

https://www.random-bookmarks.win/see-how-ecommerce-marketing-works-as-one-system-not-a-set-of-campaigns-the

This article shows how to connect acquisition, conversion, and retention instead of treating each channel as a separate fix. It looks at how AOV, CAC, conversion rate, repeat purchase rate, and CLV can guide decisions across the customer journey