Short brand names work well in digital gaming because they fit neatly in mobile...

https://wiki-wire.win/index.php/Why_Domain_Checks_Are_Not_Enough_When_Naming_a_Digital_Gaming_Brand

Short brand names work well in digital gaming because they fit neatly in mobile headers and look sharp on app icons. They’re easier to say and remember, which helps players find your game faster in search results and talk about it with friends