Rank tracking is effectively dead. With AI Overviews now in the EU, we are...

https://www.bust-bookmark.win/traditional-rank-tracking-is-dead-with-ai-overviews-causing-a-30-ctr-drop

Rank tracking is effectively dead. With AI Overviews now in the EU, we are seeing a 30% drop in organic CTR as zero-click results dominate the SERPs. Enterprises can no longer rely on vanity metrics to prove value