Most content is invisible. You spend hours writing and hit publish only to...

https://online-wiki.win/index.php/The_Content_Distribution_Manifesto:_Stop_Chasing_Clicks,_Start_Earning_Shares

Most content is invisible. You spend hours writing and hit publish only to watch the traffic flatline. It is frustrating. Here is the reality: 90 percent of your audience scans rather than reads