Expanding into the EU is a goldmine, but messy hreflang errors are the quickest...

https://smoothdecorator.com/local-citations-europe-why-entity-signals-arent-one-size-fits-all/

Expanding into the EU is a goldmine, but messy hreflang errors are the quickest way to kill your organic reach across borders. I’ve seen too many brands bleed traffic because of mismatched tags