Dark data is the information companies collect but never use, often making up...

https://instaquoteapp.com/how-do-you-run-a-deletion-workflow-without-getting-sued-later/

Dark data is the information companies collect but never use, often making up 60-80% of their stored data. It matters because holding onto unused files costs businesses big—sometimes over $2.5 million a year—in storage and missed opportunities