A winning streak can make a bet look tempting but often inflates its price....

https://wiki-square.win/index.php/How_Do_Bookmakers_Adjust_Odds_After_a_Team_Wins_3_Straight%3F

A winning streak can make a bet look tempting but often inflates its price. When a good team faces a good bet, like odds shifting from +130 to -140, it’s a sign the market may have overpriced the favorite. Watch for value beyond the streak hype.